ENAiBLE Panel Discussion

— 3:00pm

Virtual Presentation - ET - Remote Access - Zoom

The Last Mile — Challenges for retail and service delivery and employee transportation

For retailers and service providers, the infrastructure and logistics of transportation, particularly in the “last mile,” create many challenges for the delivery of products and services and for employees trying to reach work destinations. On the delivery side, consumers expect faster, more transparent deliveries, with forewarning of precisely when the item will be placed at their door. For employee transportation, individual vehicles exacerbate the very traffic problems that complicate deliveries. In many cities, public transportation systems are not extensive enough to take employees directly to the employer’s door. These are complex, multifaceted problems with a myriad of technologies, including the promise of AI to power logistics or transportation planning, so where do companies start? 

In this webinar, we’ll hear from Karina Ricks, Partner at Cityfi; Karen Lightman, Executive Director of Metro 21; and Sarah Fox, faculty at the School of Computer Science, as they discuss the pros and cons of rapidly evolving technologies touted as the next solution for the last mile. We’ll address questions such as: 

  • What is the role of retailers and service providers in supporting innovation in the delivery and public transportation sectors? How can retail and service providers work with local, state, and federal governments to encourage support of technology start-ups in these areas of exploration?

  • Scooters, bikes, and other short-distance human mobility solutions have complex trade-offs and often create dissatisfaction among community members who do not need these transportation solutions. How can retail and service providers participate in such programs to ensure their employees have these last-mile options?

Join us for a lively discussion of how retail and service providers can interact with and support local, state, and federal governments and technology innovators to tackle these last-mile challenges. The panel discussion will be followed by Q&A. 

REGISTER → connecting information forwarded upon registration. Learn more about ENAible: A CMU Retail &  Services Collaborative

Moderator   ►   Raelin Musuraca Assistant Teaching Professor, Human-Computer Interaction Institute,       School of Computer Science         

Raelin Sawka Musuraca is a researcher and strategist with more than 20 years of experience helping companies develop a deep understanding of their customers through human-centered research and design. Examining the full customer journey, Raelin turns research insights into actionable initiatives designed to improve the customer experience with a focus on increasing revenue, decreasing costs, and elevating shareholder value.  Currently, Raelin is an Assistant Teaching Professor at the Human-Computer Interaction Institute (HCII) at Carnegie Mellon University. Her goals are to help students build a strong methods-based foundation, develop critical thinking and empathic skills, and understand the drivers of business value. Prior to Carnegie Mellon, Raelin managed customer experience efforts at American Eagle Outfitters where she led the Voice of the Customer program and Customer Journey Mapping initiatives. Raelin also led Client Experience Strategy at BNY Mellon and through her own digital firm Sharp Creative consulted with retail, hospitality, and consumer product companies.  

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